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PETA in the Super Bowl

Does anyone know if PETA is making an ad for the super bowl this year?  I appreciate their efforts to increase awareness but their hardcore style got them censored last year.  I hope they put something together this year in order to increase awareness. 

i haven't heard anything, but i've seen pictures of Ron Jeremy wearing PETA shirts.

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I wish they were more savvy in their approach. I think they could reach so many more people if they tried a different style.

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I wish they were more savvy in their approach. I think they could reach so many more people if they tried a different style.

Precisely my thought. Maybe our next Fired-Up Friday should be a campaign to PETA - letting them know we support their intentions but recognize the weaknesses in their approach, and ask that they re-evaluate their publicity policies.

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That is an utterly brilliant idea-- I love it. 

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I support that Fired-up Friday idea as well

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I have met with "higher ups" at Peta (in Richmond, Virginia) for a conference before and know that they really go for "shock value" advertising as their typical game plan. It actually creates 10 - 100X more publicity for them to get their message out by getting published in every newspaper and on every news show by creating a controversial advertising campaign. Truth be told.....it does work for them. You and I may not always agree with them on how they do things, but it does work. I remember Ingrid Newkirk telling me personally that for every dollar they actually spend on some of their campaigns they get about $5000.00 worth of advertising power....maybe even more. I even end up reading about some of their campaigns in my little rinky dink local rag of a newspaper from time to time.....by getting an article about them published in the Dahlonega Nugget (good or bad) or the Atlanta Journal Constitution, or the New York Times for that matter, they do get their message out....and that goes for every newspaper that publishes an article about them around the globe....good or bad......think about it.

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They may get their message "out there" but no one's listening. There is not one person I know that doesn't shut up their ears with the "they're crazy" plugs at the first mention of PETA. It may be having "an effect", but it's not working.

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It worked for me  ;)

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You're hardly the average American. :)

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Since they are the largest and most well known animal rights group in the world, they must be doing something right. (not that I agree with everything they do or preach)

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They are definately doing something right. I simply hope they will become more effectual in doing so. Many of us who must deal with omnis in our daily lives recognize (what some of us may remember thinking ourselves as well) that aggressiveness only makes people turn away. Subtlty fuels curiousity. Being told -- 'you're evil' doesn't make people want to be your version of good. Anyhow, on the idea that we can change the ways of corp.s for the better by telling them how many of us feel and hoping they will gain respect for that, why would PETA refuse the people that are already on their side. Maybe they would care what their supporters think and in the end, reach more of the stubborn, closed minded, average Americans (like me). :)

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I think they probably reach a lot of rebellious teens and college students...kind of like Green Peace did in the 80's and 90's
-time for other comments....i'll leave the topic alone.....for now  ::)!

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I know four people who hate PETA so much (and so irrationally, I might add) that they do additional anti-PETA things: eat a steak, buy leather or fur, go hunting, etc.  They're so inflammatory that they have generated a cult of people who loathe them and do their best to undo their work.  Yes, they DO get that message out there... but there are people smearing them too, with sites demonstrating that PETA is cruel to animals (particular shelter euthanasia) after all.

I don't think the message they get out is a positive one.  Worse, a lot of the time they target people during vulnerable times and destroy goodwill: they yell at someone eating in a restaurant with their family, proselytize to children through very violent imagery and concepts above their maturity, and so on. 

There are groups that are more persuasive, although they don't do exactly the same things... PIRG, PCRM, ASPCA.  And in my opinion, their work is made HARDER by PETA's offensive campaigning; people repelled by PETA are more skeptical of the same message wrapped in a gentler package after they've already slapped their hands over their ears, stuffed their mouth with meat, and started humming the national anthem to drown them out.

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Amen to that, Duckalucky.
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Well....I'll add one last thing to this topic on my own behalf:
When I first got Dr. Martin Goldstein's book, and after correcting my dogs' diet, I started proper nutrition for myself......I started to research my own diet and where "it came from." It led me, by many different ways...to PETA.

In 2000, PETA sent me videos and literature "for free" that showed me "slaughter houses", and "factory farms" for the first time (this was obviously before "youtube"). That, in turn, led me to Farm Sanctuary. I became a vegetarian because of the literature and videos that PETA and Farm Sanctuary sent me. I never ate meat again after seeing the videos they sent me. That, by way of a long and winding road, led me to become vegan. That is why, I know that sometimes, (for all of you that say PETA's methods are wrong)....it DOES work! It worked for them helping me personally to become a veg...then a vegan.

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i completely agree with Ducky and 7.  well said.  :)

PETA disappoints me whenever they use such violent and extremist campaigning methods.  in fact, their tactics make me angry because i know quite a few people, too, who are completely turned off to anything remotely close to animal rights because of PETA's methods.  the end does not outweigh or justify the means.  that is the exact same methodology these corporations use to justify experimenting on animals.   

PETA may feel they get a lot more recognition this way, but when it is to the point that their name primarily only brings up negative name association or connotations, they have not only lost their battle of winning people over, but made it harder for other groups who are interested in making positive change in animal welfare (but PETA would not care whether or not other groups do well unless they can gain something from them; they are, afterall, competition for PETA if they did too well-- but that is another story).  a majority of negative media coverage is not equal to coverage that wins people over to our side.  why in the world would you want to transform only a few people when you could persuade or inspire many more by using means that do not automatically shut down the willingness of outsiders to consider the value of what you have to share?

although i am bashing PETA pretty heavy here, ::)  i do recognize the good things they to have to offer. i applaud their efforts to educate people with free brochures and links and info.  i simply recoil at the extremist tactics PETA uses and i resent them when i see how many people shut down to any positive message PETA may have to send by those debasing methods.  i believe there is a better way. 

and Dave i respect your valiant efforts to helping so many animal souls.   :)             

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Thanks Firefightress!
They (the animals) thank you too! (and so do all those you help in what YOU do to save lives that could be lost)...........for what you do everyday..........we ALL thank you.....we are not heros......you are a true hero :)!

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Davedrum, you are of course right-- there are people for whom shock tactics work miracles.  The anti-vivisection society (AVS) was really my gateway to fretting about factory farming, and although it became an environmental rather than a pure humane interest for me, it definitely added it to my constellation of concerns... and their tactics are also highly confrontational. 

The thing that worries me about PETA is really the effect they have on so many of the people whose morality they insult; belligerent resentment is not a progressive state that leads to positive change, and people are touchy about what they perceive as attacks on their personal ethics.  I think that people react better to "you might be being misled by corporate interests who want you to overlook the cruelty, unhealthfulness, and exploitation in their practices-- you can save your money, your health, and your morality from these newfangled robber barons" than "you are a murderer!"

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Duckalucky,....agreed :)

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awww thank you Dave, but i am no better a person or hero than any of you guys here!!   :D  all of you guys inspire me, and Dave your efforts are quite amazing!  i think people who try to better our world for others somehow without being in it for the personal gain are true heroes!!     :)       

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